Writing seems to be an undervalued skill these days, however strong copy has a huge impact on the value of your Marketing materials, such as brochures and websites.
People want information quickly and easily therefore it is best to communicate clearly and simply.
Whether you are selling to businesses or consumers, ultimately you are selling to people and you need to communicate effectively, whether face to face, on the phone or on your website.
Customers will often think what’s in it for me? Why should I choose A over B? People want to know key features of your product and service and how this benefits them.
How often do you read a brochure or website which is all about how wonderful a company is and how great the products are? Quality, innovative, customer focused – these are all buzz words frequently used to describe products and companies without any substance. If you can demonstrate a key feature and why that helps someone then you have a strong message and a reason to buy.
Content Marketing seems to be the buzz word of the moment with many claims that this will revolutionise your business.
There are clear advantages to investing in content marketing, for example, adding regular relevant content to your website can improve visibility in search engines. This can grow your business through increased visitors.
Developing online content on a regular basis is a major challenge for most businesses, big or small, especially if you are trying to balance various tasks.
If you would like support in developing regular content updates to your website please contact Blooming Marketing.