Tag Archives: engaging content

website images

Improve your Image with Website Images

website imagesI am working on a website at the moment to improve the look and feel as well as expanding the content with SEO rich copy. The first thing I noticed when checking the website was that there were no photos on the site. For me, pictures and illustrations are a really important part of Marketing materials. Even a simple document like an Employee Handbook is enhanced with a few pictures because nobody wants to read a big block of text. It can be quite intimidating and certainly not inviting for readers. Finding and choosing the right images for your website can be a time-consuming exercise, but I’d argue it’s worth the investment.

Why do I need Images?

  1. Interest – we are programmed to look at images before reading text and an appropriate image will set the tone of an article, indicating whether the content is worth reading.
  2. Engagement – if a person can identify with an image or they are intrigued by it, they will be more likely to read on and find out more. This also means that the wrong image can be a major turn off. If using images of people, it generally makes sense to try and reflect your target audience. For example, if you are targeting teenagers then a photo of an older person can be off-putting.
  3.  Credibility Рan image will provide signals to the reader regarding the credibility of the author. An appropriate image will strengthen the perception of the piece.
  4. Accessibility – images break up text making it a lot easier to access the information. Whether it’s a graph, a photo or a video, visual content increases the chance of people reading the text.

 

Professional Photography

Personally, I simply like pretty pictures and I think all websites need them. I have spent a lot of time with professional photographers and I am amazed at their ability to make a simple product look amazing. Having access to a great library of pretty pictures makes a Marketers life a lot easier and I have been lucky in previous roles to get involved with photographers and create appropriate photos that can be used in a range of materials.

Stock Photography

Service providers often struggle to get relevant images and online stock photos can be invaluable. Websites like Fotolia and istockphoto and Shutterstock are examples of sites that I have used. A simple search for “stock photos” will reveal a load of other sites. These sites have thousands of images which you can find by entering a search of key words. It can be a timely exercise, but once you’ve bought an image you can usually use it as much as you want on a variety of materials (website, email campaigns, brochures etc). Normally you need to purchase a number of credits and you can select the required size of image (in terms of pixels) or alternatively you can sign up to a monthly allowance where you can download multiple images every month.

 

fingers typing text for website

10 Top Tips – Writing for the Web

10 Top Tips – Writing for the Web

I believe that writing is an underrated skill. People often don’t appreciate how difficult it is until they have to write something themselves. Writing for the web is different to writing for other media such as printed brochures and I’ll provide some tips below based on my own experience. Hopefully the following tips will prove useful for anyone that is considering writing copy for a website. If you are still stuck then please contact Blooming Marketing for some online support:

fingers typing text for website1. Audience – identify your target audience and consider them in terms of their knowledge levels and what they are looking for.

2. Relevance – make sure your content is relevant to your target audience. Provide clear signposts to what your content is about.

3. Short and Simple – get to the point quickly. People have limited time on the web and you will quickly lose them if you can’t be concise.

4. Use Lists – lists are often easier to digest than solid text so people can easily scan the content and read more closely if they are interested. Whether it’s a top ten list or top three features of a product, people tend to like lists.

5. Include Images – use images to help break up your text. Images can help demonstrate your points or attract attention. Try to use relevant images or you’ll risk irritating your readers.

6. Be Friendly – the web is more engaging than many other channels, allowing for a more conversational style of writing. If you address your audience personally using “you” and “your” then you are more likely to connect with them. Direct questions can also help engage visitors.

Writing for websites7. Write Interesting Content – there are so many websites and blogs competing for attention. Make sure your content is interesting and will be valued by your target audience.

8. Avoid Obsessing With Keywords – writing lists of keywords is a useful exercise for identifying the search terms that people may be using in search engines. However trying to squeeze all of these terms into your web pages is likely to appear unnatural and unpleasant to read.

9. Offer Something Useful Р whether it is an explanation of your products or a piece of advice relating to your industry, try to ensure that you write text that your target audience will find useful.

10. Incude Sub-Headings – nobody wants to read a big block of solid text. Headings help to break up the text and allow readers to scan for the most relevant content.

Writing for the web does not come naturally to everyone. If you have the time, practice will help. If you are struggling to write copy for your website, contact Blooming Marketing for support in developing your website and writing professional engaging copy.